Redefining Work: Exploring the Realities of Young Kenyan Women in Digital Jobs

Sponsored by CIFF

We’ve seen significant upheaval in recent years in the way we work, and young Kenyan women are leading the way in embracing digitally mediated jobs. The task that falls within this category of employment is made possible through digital platforms. It encompasses a wide range of tasks that can be sourced and executed either online or offline. The expansion of digitally mediated work among young Kenyan women has been influenced by several variables. Among the few things that have contributed to this transition are easier access to smartphones and an increasing need for digital skills.

Young women’s experiences with digitally intermediated work have been impacted by a number of difficulties brought about by this development. In an effort to redefine old work norms and pave the way for a future that is more inclusive, this essay delves into the difficulties these women encounter as they navigate the digital labor market.

Challenges Faced by Young Kenyan Women

Lack of formal training and education in digital skills.

Many young women enter the digital labor market without proper expertise or skills, limiting their access to high-paying employment opportunities. Bridging this skills gap through targeted training programs and educational efforts is critical for empowering these women and increasing their earning potential.

Harassment and discrimination.

Despite their benefits, online platforms can serve as breeding grounds for gender-based abuse, verbal attacks, and cyberstalking. These unfavorable events not only have an impact on their mental health, but they also limit their professional development and achievement. To maintain a secure and inclusive online environment, tighter platform policies and better reporting methods are required.

Intersectionality of Experiences

The experiences of young Kenyan women in digital employment are impacted by a variety of intersecting characteristics, including geographical location, age, marital status and education level. Rural residents have a challenge in obtaining job opportunities due to inadequate internet connectivity and technical infrastructure. Addressing the digital divide and ensuring equitable access to resources and opportunities are critical for leveling the playing field.

Experiences are significantly shaped by age as well. Younger women typically have better technological aptitude and flexibility because they were raised in the digital era. They might, however, also be more open to online abuse and exploitation. To shield kids from potential dangers, it is essential to provide them with digital literacy training and promote online safety practices.

Married women with added responsibilities have a difficult time gaining the necessary skills needed to secure jobs and perform their assigned tasks in the digital space. Managing family obligations and key deliverables at work can be extremely difficult. To empower married women in the digital labor market, a supporting ecosystem that promotes work-life integration through flexible scheduling and inexpensive child care is crucial

Women with higher levels of education tend to have better access to high-paying jobs in the tech space and career advancement opportunities. However, increased competition among qualified women poses its own set of challenges.

The Double-Edged Sword of Flexibility

The ability for women to work at their own pace and manage their home and professional life is frequently highlighted as a key benefit of working in the digital economy. However, there may be drawbacks to this freedom. A lack of distinct lines separating work and personal life might lead to extended working hours and trouble unplugging.

A good work-life balance requires establishing clear boundaries, engaging in self-care, and placing a priority on wellbeing.

Gender Pay Gap

In the digital labor market in Africa, the gender wage gap continues to be a major challenge. When compared to their male counterparts, women in digital jobs frequently find themselves concentrated in lower-paying positions. Numerous variables such as restricted access to digital skill development training, gender discrimination, and cultural norms, have an impact on this disparity. To advance equal pay for equal work, establish fair compensation systems, and promote women’s participation in higher-paying sectors of the digital economy, it is critical for policymakers, platform providers, and stakeholders to collaborate.

Cultural Norms and Expectations

Even in the digital age, cultural expectations and norms continue to shape the women’s experiences in the workspace. Many women feel pressured to fit in with societal expectations, which leads to self-imposed restrictions and online self-censorship. To develop an environment where young women feel empowered to express themselves genuinely, it is crucial to confront and modify these challenges. We can establish a digital environment that values the distinctive viewpoints and talents of all young women by fostering diversity, inclusivity, and cultural awareness.

The realities faced by young Kenyan women in digital jobs reflect a dynamic landscape of opportunities and challenges. By understanding and addressing these realities, we can empower young women to navigate the digital labor market with confidence and dignity. It requires collective effort from policymakers, stakeholders, platform providers, and young women themselves to foster an inclusive, equitable, and supportive ecosystem. Together, let us redefine work, break down barriers, and create a future where young Kenyan women thrive in digitally mediated employment.

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